Rebrand and ad campaign for Gammel Dansk.

The purpose was to reflect that nostalgic feeling you get when you recog­nise some­thing from the past. It could be your grand­fa­thers old work­shop, your mothers knit­ting or dad working on the car.

With this campaign Gammel Dansk portraits the crafts­man­ship – the heritage that is passed on for generations.

Made in collab­o­ra­tion with Pernille Posselt.

Project: School Assign­ment
Date: February 2012