Rebrand and ad campaign for Gammel Dansk.
The purpose was to reflect that nostalgic feeling you get when you recognise something from the past. It could be your grandfathers old workshop, your mothers knitting or dad working on the car.
With this campaign Gammel Dansk portraits the craftsmanship – the heritage that is passed on for generations.
Made in collaboration with Pernille Posselt.
Project: School Assignment
Date: February 2012